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Employee experience: how to create a human experience?

Thomas Huber

March 30, 2020

8 min of reading

Consulting

Applying the same user experience principles to the various employees within a company, the concept of employee experience thus refers to all the experiential journeys experienced by a member of a company throughout their professional career. within the structure. Like UX taken from the English "user experience", the employee experience is defined under the aegis of the EX, "Employee Experience". The emergence of this concept is not insignificant and testifies to a profound paradigm shift in the business world, the conception of the role of the various collaborators and their proactive integration into the various design and operation processes.

EX: the principle of the company 2.0


The EX is a direct result of the successful processes and results of the application of the UX method of design within the company. After the dazzling success of the various applications of this design thinking and innovative design approach essentially based on the study of the user experience in his approach to a product or a service, new applications have thus emerged within of the company and its various collaborators. Representative of this new conception of the human within the company, the EX approach is summed up in the famous phrase of Richard Bronson: "If you take care of your employees, they will take care of your company". While the product is no longer designed through its utility but rather for its interaction with the user, the company EX approach sees the employee as an actor involved in the construction of the company's competitive strategies and as a vehicle. essential to the positive identity of the company with customers.


L’humain au centre de la compétitivité de l’entreprise


À l’heure de la transformation digitale de l’entreprise, de ses opérations et de ses outils de conception, l’EX apporte des principes essentiellement centrés sur l’humain afin d’apporter de meilleures solutions pour répondre aux différents enjeux sociaux que rencontrent les entreprises aujourd’hui. Placer l’humain au centre de l’entreprise et de ses opérations, s’apparente à mettre le client et son expérience au cœur des processus de conception de produits et services digitaux promus par l’approche UX. Aux côtés de l’user experience, l’employee experience se présente comme un élément essentiel de l’experience design, approche de design avancée, comme le futur des méthodes de marketing expérientiel. « Humanity is now the killer app » comme l’a fameusement formulé Brian Solis, expert en marketing d’Altimeter qui définit cette nouvelle concentration sur l’humain comme un changement de paradigme profond du monde de l’entreprise.


The employee experience: the company's 2.0 challenge


The adoption of EX principles within the company is all the more necessary as it must face the continuous dematerialization of services and operational processes. Like design and ideation methods, internal relationships must adapt to the arrival of new technologies that are revolutionizing the ways of designing, delivering, but also working and interacting between different collaborators. As real levers, new technologies and digital innovation devices such as the design system can also act as relational and collaborative brakes between different employees. Overcoming, isolation or even dehumanization of professional life and activities, all elements which require companies to promote inter-employee relations and to redefine their various interactions, therefore modified by digital operationalization.


From EX to UX: User experience applied to business applications


Beyond the optimization of digital tools for the design and operation of the company such as the UX business application, the integration of EX principles focuses on the design of collaborative tools in line with the identity of the company. company and the proposed user experience. Reconciling company, user and employee thus takes place through the design of a tailor-made business application, based on the specificities of each company. Thus, the UX design of a business application can encourage on the one hand the optimization of the user experience but also take into account the journey and feelings of the various employees involved in the process. Motivating the employee by involving them more in the ideation process could prove to be an encouraging investment in the medium term for the company and will improve its competitive positioning, the retention of its talents and the increase of its turnover. 'business.

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